A/V Outline for Workshop

This is Morgan and my outline for our A/V project. We are still ironing out the kinks, so bear with us as we work through this :)

1) "Music. It makes us smile; it excites and makes us dance; it brings us to tears. A simple piece can bring back a memory in fall relief; we actually feel we are there, and it can change our mood with in minutes--or instantaneously."
        <Pathos.>

2) "Of the estimated 60 billion broadcast advertising hours encountered by North Americans each year approximately 3 quarters employ music in some manner." -According to www.marsbands.com

3) Swiffer commercial: https://www.youtube.com/watch?v=PFbeP6YqHzg

4)Why do you think Swiffer chose this song?

5) 97 million other songs to choose from.

6)An infinite amount of song options. Deliberate rhetorical decision.

7) "Humor distracts an audience during persuasive communication." -www.arcwebsite.org
Humor takes away from the act of "selling" to the audience, but instead replaces it with a good feeling that the buyer associates positively with the product.

8) Play sample of Tu-Pac's "Changes." What if Swiffer used this song instead? The rhetorical purpose changes, as well as the targeted audience.
         
9) Reese's commercial: https://www.youtube.com/watch?v=dLKmr-tS9yU

10) What else could have been chosen and how would it appeal differently?
Big Papa's "Big Papa."
This would be a rhetorical choice that is still humorous, but appeals to a different demographic/audience.

11) These marketers failed miserably in communicating effectively to the audience.
  Education Connection commercial: https://www.youtube.com/watch?v=WYS5NtRXlZQ

Though these marketers aren't attempting to use humor as a form of persuasion, they are trying to use music though "cool" as a means of persuasion...and failed miserably.

12) Using music humorously in advertising through pathos is as an effective means of rhetoric in the digital age.

Concluding Slide:
"Music. It makes us smile; it excites and makes us dance; it brings us to tears. A simple piece can bring back a memory in fall relief; we actually feel we are there, and it can change our mood with in minutes--or instantaneously."